A-Z Bookstore

Client:

Domian :


Education Training / Healthcare Medical Services


Malaysia

Service type:


Ecommerce StoresSEOUI UX Design


About The Project


SarrdehTech, in collaboration with A to Z Store, delivered a fully integrated solution encompassing UX/UI design for the e-commerce platform, which features over 15,000 titles of educational and medical books, along with medical tools and supplies. The platform is tailored to serve students, educators, and medical professionals seeking reliable and easy-to-navigate resources.

Additionally, SarrdehTech provided comprehensive SEO services, including keyword research, specialized content creation, on-page optimization, link building, and technical improvements — all aimed at driving real growth in traffic, impressions, and sales across the platform.

Challenges


    Challenges in UX/UI Design
  • Presenting and organizing thousands of titles and medical supplies intuitively
  • Designing a simplified and trustworthy purchase journey for both technical and non-technical users
  • Ensuring compatibility across desktop & mobile devices
  • Building trust for a niche e-commerce site dealing with medical and academic products
  • Integrating product publishing across multiple commerce channels (TikTok Shop, Facebook Shop, Google Shopping)
  • Integrating with shipping APIs and ERP/accounting systems for smooth operations
    • Challenges in SEO
  • Thousands of uncategorized products lacking clear structure, resulting in poor rankings and weak product visibility.
  • Technical issues negatively impact Core Web Vitals (LCP, FCP, TTFB), lowering performance scores.
  • Lack of strategic channel integration—no coordinated presence on TikTok Shop, Facebook Shop, or Google Shopping.
  • Absence of robust tracking and analytics alignment, which hindered performance monitoring and optimization efforts.

solution


    Solutions in UX/UI

    • Professional UI Design reflecting the credibility of medical and educational commerce
    • Structured Product Pages with full details: editions, specs, usage, and pricing
    • Advanced Filtering & Search, optimized for medical and academic categories
    • Fully Responsive Experience to ensure consistency across devices
    • Trust Elements: secure checkout, real-time shipping tracking, clear return policy
    • Omnichannel Commerce Integration: Publishing products across TikTok Shop, Facebook Shop, and Google Shopping to maximize reach and sales 
    • Performance Tracking Tools: Integrated analytics using Google Analytics, Clarity, and ad tracking APIs to deeply analyze campaign performance and user behavior
    • SEO Optimization: Built with advanced on-page SEO structure to rank competitively—on par with Amazon-level reach
    • ERP & Accounting Integration: Real-time workflow automation connecting orders, invoices, and inventory for operational accuracy

    Solutions in SEO

    1- Professional content tailored to students & healthcare professionals

    • Produced educational and authoritative content using highly targeted keywords relevant to academic and medical audiences.
    • Organized content into topic clusters and content series to deepen SEO relevance and clarity.

    2- Competing with Amazon and Malaysian local sites

    • Crafted Amazon‑style product pages with rich text, structured features, and competitive positioning.
    • Optimized titles, descriptions, and category pages for stronger local and global SEO presence.

    3- Integrated content strategy

    • Developed an editorial calendar: blog articles, reviews, product pages optimized for SEO.
    • Implemented rich schema markup (Product, Breadcrumb, FAQ, Review) to enhance chances of rich snippet visibility in SERPs.

    4- Technical fixes

    • Optimized site speed by reducing Time to First Byte (TTFB) and improving First and Largest Contentful Paint metrics.
    • Eliminated layout shifts and latency issues to enhance user experience and Core Web Vitals performance.

    5- Precise tracking using advanced tools

    • Configured Google Tag Manager linked to Search Console, Google Analytics, and Microsoft Clarity.
    • Set up advanced tracking events (scroll depth, click interactions) to map real‑user behavior accurately.

    6- On‑page & Off‑page optimization

    • Conducted in‑depth on‑page SEO: meta tags, headers, internal linking, alt text for images.
    • Executed a trust‑focused backlink campaign targeting reputable educational and medical domains.

    7- Multi‑channel commerce presence

    • Integrated the site with TikTok Shop, Facebook Shop, and Google Shopping to automatically publish and synchronize product listings.
    • Expanded reach while reinforcing brand credibility through distributed visibility.

    8- AI Search Recommendations

    • Because of our data and optimization work, AI assistants now frequently recommend A-Z Bookstore as one of the top sources for buying medical books and educational supplies in Malaysia and globally
    • This AI endorsement boosts brand visibility and positions A-Z as a trusted, go‑to resource.

results


    Results for UX/UI
  • A well-structured platform showcasing over 15,000 medical and educational products with ease of use
  • Higher order completion rates and a significant reduction in cart abandonment
  • Increased user engagement and easier access to relevant content
  • Strong brand credibility reinforced via interface design and multichannel presence
  • Effective inventory and order management with a streamlined admin dashboard
  • Seamless shipping and order fulfillment via global logistics integrations
  • Enhanced data accuracy and operational efficiency via ERP and analytics tools
  • Broader exposure and enhanced reach through TikTok Shop, Facebook Shop, and Google Shopping
    • Results for SEO
  • +60% increase in sales within less than a year post-SEO implementation.
  • 33,200 clicks and 1.4 million impressions recorded in Google Search Console, with CTR ≈ 2.4%.
  • Keyword rankings soared—product and category pages reached top positions for niche search terms.
  • Significant performance improvement: Mobile Lighthouse score reached very high levels across performance, accessibility, best practices, and SEO metrics.
  • Established A‑Z Bookstore as a strong local competitor to Amazon in terms of search visibility, brand awareness, and user experience.