Oppolia KSA

Client:

Domian :


Design Decor


Saudi Arabia

Service type:


Paid Advertising Campaign ManagementSEO


About The Project


SarrdehTech partnered with Oppolia KSA, the leading provider of luxury integrated kitchen solutions in Saudi Arabia, to deliver a comprehensive digital marketing strategy combining advanced SEO and a high-impact paid media campaign.

The SEO strategy included keyword research, targeted content creation, on-page and technical optimization, and enhancing Google Business Profiles with integration into Google Maps for three key showrooms (two in Riyadh and one in Jeddah), boosting local visibility and search performance.

In parallel, SarrdehTech launched a multi-channel advertising campaign across Instagram, TikTok, and Google Ads, precisely targeting high-intent audiences in Riyadh and Jeddah — including newlyweds, engaged couples, contractors, and real estate developers. The campaign featured segmented messaging, custom visuals, and seamless lead routing through optimized landing pages. With product prices starting at $5,000, the campaign successfully generated over 12,000 qualified leads.

Challenges


    Challnges for SEO
  • The site featured over 30 product categories and 500+ SKUs, primarily kitchens, but lacked proper SEO-friendly structuring for those categories and individual listings.
  • The competitive landscape is intense in Saudi’s kitchen market, with both local and international brands vying for ranking.
  • The showrooms in Riyadh and Jeddah were not fully integrated with their Google Business Profiles or Maps presence, limiting visibility in local searches.
  • Technical issues likely impacting speed and Core Web Vitals (e.g. LCP, FCP, TTFB, and possible layout shifts).
    • Challenges for Paid Ads
  • High-ticket item (starting from $5,000 USD), requiring precise targeting to attract genuinely interested leads.
  • Diverse personas including married couples, fiancés, corporations, and contractors—each with distinct motivations.
  • Extremely competitive kitchen market in Saudi Arabia, especially in major urban centers.
  • Need for immediate lead delivery to sales to avoid drop-offs in follow-up.

solution


    Solutions for SEO

    1- Targeted Professional Content

    • Developed high-quality, educational content tailored to Saudi residents interested in kitchen and home solutions.
    • Created targeted landing pages optimized for long-tail keywords like “custom kitchens Riyadh” and “luxury kitchen installation Jeddah.”

    2- Local Market Optimization

    • Optimized key product and category pages to stand out against major local competitors, improving titles, images, and detailed descriptions.

    3- Comprehensive Content Strategy

    • Launched editorial series including “How to choose your kitchen” alongside optimized product/category pages.
    • Implemented Schema markup for Product, Breadcrumb, FAQ, and Review to earn rich results in SERPs.

    4- Technical SEO Improvements

    • Enhanced site performance to improve key metrics (LCP, FCP, TTFB) and minimized layout shifts (CLS) for better UX and mobile performance.
    • Ensured responsive design compatibility across all devices—from desktop to mobile.

    5- Precise Tracking & Analytics

    • Configured Google Tag Manager integrated with Search Console, Google Analytics, and Clarity to monitor user behavior and SEO performance.
    • Set up custom event tracking (scroll-depth, click behavior) for advanced user interaction insights.

    6- On‑page & Off‑page optimization

    • Fine-tuned on-page elements including meta titles & descriptions, internal linking, header structure, and alt tags.
    • Conducted backlink outreach campaigns with reputable home décor and industry websites in Saudi Arabia.

    7- Local SEO via Google Business Profile & Maps

    • Fully optimized Google Business Profiles for all three showrooms (two Riyadh, one Jeddah) with updated images, accurate details, business hours, and service descriptions.
    • Strengthened integration with Google Maps to improve local visibility and support “near me” searches.

    Solutions for Paid Ads

    – Dedicated Landing Pages & Instant Lead Transfer

    • Each campaign got a custom-designed landing page showcasing offers (discounts on kitchens or home solutions) and visual content.
    • Lead form submissions flowed automatically to a Google Sheet, enabling real-time follow-up by the sales team.

    2- Persona-Based Targeting with Tailored Messaging

    • Developed precise personas for each segment.
    • Crafted campaign-specific offers and creative to resonate with each persona’s pain points and purchase motivations.

    3- Diverse Ad Formats for Maximum Engagement

    • Static image ads
    • Carousel galleries
    • Short-format Reels and TikTok videos
    • Promotions emphasized exclusive discounts, package deals, and bespoke home solutions.

    4- Google Ads Strategy for High Intent Keywords

    • Targeted high-conversion search terms like “luxury kitchen Riyadh” and “custom kitchen Jeddah”.
    • Optimized campaigns for ROAS and performance tracking across Google search results.

    5- Smart Audience Building (Pixel + Lookalike)

    • Created Custom Audiences from prior website visitors.
    • Generated Lookalike Audiences to expand reach while maintaining quality and intent.
    • All conversions tracked via Meta Pixel and Google Ads tracking integrations.

results


    Results in SEO
  • Improved ranking for kitchen-related category and product pages in key Saudi cities (Riyadh & Jeddah)
  • Significant increase in organic traffic via targeted keywords like “kitchens Riyadh” and “custom kitchen Jeddah”
  • Earned rich snippets visibility in Google results due to schema optimization
  • Enhanced local presence and increased walk-ins via optimized Google Business Profiles
  • High-fidelity data analytics supporting future marketing decisions based on real user behavior
    • Results in Paid Ads
  • Generated over 12,000 high-quality leads from 2023 to mid-2025.
  • Consistently delivered strong Return on Investment (ROI) despite high product prices.
  • Immediate lead delivery enabled efficient sales conversion and reduced drop-off.
  • Significantly increased showroom visits and orders through paid channel visibility.
  • Enhanced brand positioning in Riyadh and Jeddah’s competitive luxury kitchen segment.