A-Z for Medical Books and Supplies

Books Publishing

Malaysia , 2018

Sarrdeh CareSarrdeh CreativeSarrdeh DevelopmentSarrdeh Marketing

The project was established in 2017 as a medical books and supplies store in Malaysia, with worldwide shipping. The company aims to support medical education and practice for students and professionals, both in Malaysia and globally. Driven by a passion for providing high-quality medical resources, A-Z contributes to empowering the next generation of doctors and healthcare practitioners to become more competent and confident in their fields.

Services:

Website Development

We began the A-Z Bookstore journey from a digital foundation. Our focus was on designing an elegant, easy-to-navigate user interface that smoothly guides visitors toward a carefully crafted purchasing experience. We implemented an intelligent structure that facilitates access to various medical categories and highlights the most sought-after titles.
During the development phase, we built a fast and secure online store with full integration of payment gateways, shipping systems, and a personalized user experience. Features such as smart filtering and precise search by specialties were added to ensure a smooth and effortless shopping experience regardless of the product volume.
Today, the website serves as a comprehensive platform that enables A-Z to scale flexibly and handle hundreds of orders without compromising the user’s sense of comfort and trust.

Paid Ad Campaigns

With the expansion of A-Z Bookstore and the growing number of titles, it became essential to reach a precise audience searching for specialized content.
We launched advertising campaigns on Google and Meta targeting students, doctors, and medical professionals both inside Malaysia and internationally. Our focus was on the most in-demand categories such as medicine, nursing, and dentistry, while creating dynamic ads that reflect the visual identity and promote top products.
The result was a significant increase in visits and orders, a clear enhancement of brand presence across digital platforms, and ongoing optimization of retargeting campaigns to achieve the best return on investment.

Content Marketing

We don’t just write… we tell the story.
With A-Z Bookstore, we focused on producing engaging content that connects the reader with the book. From product descriptions to educational articles and daily posts, we used content as a tool to build trust, drive purchases, and strengthen the brand’s digital presence over the long term.

SEO

To position A-Z Bookstore at the forefront of search results, it was essential to develop a precise SEO strategy.
We began with a comprehensive analysis of keywords related to medical books and scientific fields, then optimized the site structure and logically connected categories for easy indexing.
Site speed and user experience were enhanced, alongside enriching product pages with detailed information and organizing them in accordance with Google’s standards.
Thanks to these efforts, search engines have become a consistent daily sales channel, driving organic traffic and generating steady sales without additional advertising costs.

Social Media Management

Since A-Z Bookstore’s audience is diverse—comprising students, doctors, and professionals—we focused on creating balanced social media content that combines education, promotion, and engagement.
We restructured the Instagram and Facebook pages and developed a visual template that reflects the spirit of the store.
We established a publishing plan including weekly posts, seasonal offers, and interactive content that strengthens emotional connection with the brand.
Thanks to this professional management, the store’s pages transformed from mere promotional channels into a vibrant community of active, engaged readers.

Tools Used

Adobe After Effect
Adobe After Effect
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Adobe Premier Pro
Adobe Premier Pro
Figma
Figma
Shopify
Shopify
Wordpress
Wordpress
WooCommerce
WooCommerce
PayPal
PayPal
Stripe
Stripe
GrabPay
GrabPay
GoDaddy
GoDaddy
SiteGround
SiteGround
Clarity
Clarity
Google Analytics
Google Analytics
Google Business Profile
Google Business Profile
Google Merchant Center
Google Merchant Center
Google Search Console
Google Search Console
Google Tag Manager
Google Tag Manager
Moz Bar
Moz Bar
SEMrush
SEMrush
G Suite
G Suite
Facebook
Facebook
Instagram
Instagram
LinkedIn
LinkedIn
TikTok
TikTok
YouTube
YouTube