We started by creating a completely new identity for the EatWise project, aiming to craft a visual personality that feels approachable, playful, and speaks clearly to all age groups.
We developed a hand-drawn character in the shape of a cheerful waving hand — symbolizing movement, nutrition, and an active lifestyle. We chose vibrant colors such as:

• Orange (#f99b1c): Represents energy and vitality

• Green (#6cae75): Conveys a sense of freshness and health

• Dark Blue: For balance and trustworthiness

We used these elements to design a logo that is memorable, visually pleasant, and adaptable across various mediums — from juice bottles to app interfaces.

Once the identity was finalized, we applied it across all accompanying materials:

• Bottle Design: With different patterns for each juice type and color accents that reflect the ingredients.

• Label Design: Clear and simple, highlighting nutritional value and contents.

• Delivery Bags: Featuring light, refreshing illustrations that enhance the delivery experience.

• Brand & Gift Cards: Carrying small inspiring messages while maintaining the overall visual identity.

We also added small secondary visual elements used across packaging and backgrounds — designed to be vibrant and comfortable, helping the brand stand out as friendly and instantly recognizable.

Every part of the design served one idea: Eat smart, live better.